21 Mar 2019

DGTL x Ace & Tate Present Refract by ATM Model Art

This year, we are teaming up with fellow Amsterdam eyewear brand Ace & Tate to create the second art project for DGTL Amsterdam.

The project, is another attempt to expand our sustainability efforts beyond the borders of the festival and making other companies waste-streams to new use.

Ace & Tate is a company that are highly aware of their environmental impact and strives to improve current processes as well as creating circular products. Their ambition is to become a driver for change in the eyewear industry. “We won’t state that we are a ‘sustainable’ company. We are not. We are, however, working on reducing our environmental footprint by taking many steps — some small and some large — we will improve over time.” states Marlot Kiveron, Sustainability Manager at Ace & Tate.

With 15 000 ‘end-of-life’ lenses from Ace & Tate, ATM Model Art will create a massive installation at DGTL Amsterdam. The lenses are a combination of returns, wrongly coloured lenses and demo-lenses. After the festival, the artwork will live on at other global destinations for future exhibitions.

Learn more about the project below:

  

 

aceandtate.com | @aceandtate

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