The project, is another attempt to expand our sustainability efforts beyond the borders of the festival and making other companies waste-streams to new use.
Ace & Tate is a company that are highly aware of their environmental impact and strives to improve current processes as well as creating circular products. Their ambition is to become a driver for change in the eyewear industry. “We won’t state that we are a ‘sustainable’ company. We are not. We are, however, working on reducing our environmental footprint by taking many steps — some small and some large — we will improve over time.” states Marlot Kiveron, Sustainability Manager at Ace & Tate.
With 15 000 ‘end-of-life’ lenses from Ace & Tate, ATM Model Art will create a massive installation at DGTL Amsterdam. The lenses are a combination of returns, wrongly coloured lenses and demo-lenses. After the festival, the artwork will live on at other global destinations for future exhibitions.
Learn more about the project below:
